The rise of 4×4 utes in Australia: Gross sales tracked from 2013 to 2022

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Australians bought virtually 1.6 million new 4×4 utes over the past decade, equal to about 14.5 per cent of all new automobile gross sales between 2013 and 2022.

In the meantime, the annual market share of those lifestyle-focused workhorses has steadily climbed from 12.2 per cent a decade in the past to 18.1 per cent final yr.

These are among the fascinating findings in our newest evaluation of a specific automobile phase – on this case, the one which has change into Australia’s largest and most profitable.

Somewhat than specializing in the ute market as an entire, we’re honing in on the 4×4 facet – the vast majority of that are dual-cabs, as are typically favoured by personal consumers.

We’ve change into used to a 4×4 ute being the nation’s top-selling automobile, even for the reason that Toyota HiLux first took the crown (which it maintains to today) again in 2016.

Right this moment, we frequently see a trio of utes within the prime 5 total fashions, with the Ford Ranger and Isuzu D-Max there or thereabouts, the bulk being 4x4s relatively than 4x2s.

We thought it may be fascinating to take a look at among the modifications over this era.

Again in 2013 the 4×4 ute market was way more utilitarian in focus, with 138,084 gross sales from this phase equating to 12.2 per cent total market share.

The Toyota HiLux was primary in 4×4 utes in 2013 similar to at this time, with 29,344 gross sales. Subsequent was the Nissan Navara (21,758) in D40 and D22 generations, forward of the Mitsubishi Triton (20,546), Ford Ranger (16,913) and Holden Colorado (13,947).

There have been 14 nameplates within the 4×4 Ute phase in 2013, together with fashions which have since disappeared together with the Land Rover Defender pickup, SsangYong Actyon Sports activities, Nice Wall V-Collection, and Nissan Patrol cab-chassis.

Quick ahead to 2022 and the gross sales of 4×4 Utes have been 195,208, up some 41 per cent on uncooked quantity. Extra telling is the expansion in market share to 18.1 per cent, up 48 per cent.

The Toyota HiLux was primary in 4×4 Utes and the general market in 2022, with 47,329 gross sales. Subsequent was the Ford Ranger with 43,128 gross sales.

Rounding out the highest 5 have been the Mitsubishi Triton (23,953), Isuzu D-Max (20,124), and the traditional Toyota LandCruiser 70 (11,390 gross sales regardless of being on stop-sale as a result of shortages).

There have been 18 nameplate within the phase, 4 greater than in 2013, with new fashions becoming a member of within the interim together with the GWM Ute, LDV T60, SsangYong Musso and Jeep Gladiator, plus the booming Ram 1500 and Chevrolet Silverado V8 American pickups.

By the way in which, a couple of nameplates got here and went throughout the hole between 2013 and 2022, mainly being the Mercedes-Benz X-Class and Foton Tunland. RIP.

Regardless of this progress, 4×4 Utes have been the second-largest phase by market share in each years, behind Small Automobiles in 2013 and Medium SUVs in 2022. It’s simply that the market has change into extra concentrated.

Prime segments by market share in 2013

  1. Small Automotive: 23 per cent
  2. 4×4 Ute: 12.2 per cent
  3. Giant SUV: 11.1 per cent
  4. Medium SUV: 10.5 per cent
  5. Gentle Automotive: 10.0 per cent

Prime segments by market share in 2022

  1. Medium SUV: 20.0 per cent
  2. 4×4 Ute: 18.1 per cent
  3. Small SUV: 13.3 per cent
  4. Giant SUV: 12.9 per cent
  5. Gentle Automotive: 8.2 per cent

4×4 Ute gross sales since 2013-22 total

12 months Gross sales Market share Complete market
2022 195,208 18.1 1,081,429
2021 189,614 18.1 1,049,831
2020 152,752 16.7 916,968
2019 168,869 15.9 1,062,867
2018 173,617 15.1 1,153,111
2017 165,797 13.9 1,189,116
2016 146,820 12.5 1,178,133
2015 134,003 11.6 1,155,408
2014 133,566 12.0 1,113,224
2013 138,084 12.2 1,136,227
TOTAL 1,598,330 14.5% 11,036,314

We’ve additionally tracked the gross sales of all 4×4 Ute fashions since 2013.

4×4 Ute gross sales 2013-22 total by mannequin

  1. Toyota HiLux: 345,562 (bought 2013-22)
  2. Ford Ranger: 329,725 (bought 2013-22)
  3. Mitsubishi Triton: 200,408 (bought 2013-22)
  4. Nissan Navara: 137,118 (bought 2013-22)
  5. Isuzu Ute D-Max: 128,686 (bought 2013-22)
  6. Holden Colorado: 119,024 (bought 2013-20)
  7. Mazda BT-50: 91,308 (bought 2013-22)
  8. Toyota LandCruiser 70: 90,691 (bought 2013-22)
  9. Volkswagen Amarok: 74,314 (bought 2013-22)
  10. LDV T60: 25,300 (2017-22)
  11. Nice Wall V-Collection/Steed/GWM Ute: 19,953 (bought 2013-22)
  12. Ram 1500: 15,697 (2018-22)
  13. Mercedes-Benz X-Class: 5998 (2018-21)
  14. SsangYong Actyon Sports activities/Musso: 5960 (2013-17, 2019-22)
  15. Chevrolet Silverado: 3973 (2020-22)
  16. Jeep Gladiator: 3243 (2020-22)
  17. Foton Tunland: 2353 (2014-17)
  18. Nissan Patrol: 1755 (2013-17)

MORE: Which manufacturers have gained and misplaced probably the most share since 2013?
MORE: How small automotive gross sales have collapsed over the previous decade
MORE: Gross sales collapse tracked: The place did all a budget small automobiles go?



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