(Deadline 5 May 2024) – mucuruzi.com


Business Development Officer at ASA International (Rwanda) Plc: (Deadline 5 May 2024)

Business Development Officer at ASA International (Rwanda) Plc: (Deadline 5 May 2024)

Position title: Business Development Officer

Date:  22nd March 2024

Work base: Head Office

Department: Operation Department

Reporting to: Head of Operation /DMD

Expected starting date: Any time

Employment Contract type: Open-ended contract.

About the ASA International (Rwanda) Plc: 

ASA International (Rwanda) Plc (subsequently referred to as “ASA Rwanda”) is a for-profit, deposit taking Microfinance Institution licensed by National Bank of Rwanda and incorporated under The Companies Act, No.103495622 in Rwanda in 2014 and started operations in 2016, currently serving small business in 30 branches across the country. ASA Rwanda is a subsidiary of ASA International listed on London Stock Exchange, one of the world’s largest international Microfinance institutions in the world operating in 13 countries in Africa and Asia.

Vision: Reduce poverty by improving the lives of the underprivileged with a key focus on female entrepreneurs.

Mission: We have a strong commitment to financial inclusion and socioeconomic progress. 

Objective: Providing Microfinance loans for business purpose to low-income entrepreneurs with an objective of improving financial inclusion and realize socioeconomic progress. Our loans provide an alternative to low income entrepreneurs without access to credit from traditional banks. We provide these loans using the ASA Model.

a. Function summary

As a financial company and ASA international (Rwanda) plc is mostly engaged to work for the low income people of the country and as long as there is a possibility of financial irregularities in the activities, the company created a department/position to work to prevent any sorts of misappropriation.

b. Duties and Responsibilities

  • Develop business and marketing plans in coordination with Managing Director to achieve revenue goals.
  • Developing and sustaining solid relationships with company stakeholders including customers.
  • Analyzing customer feedback data to determine whether customers are satisfied with company products and services.
  • Assist in company’s branding and media communication activities such as press releases, advertisements, marketing collaterals and website.
  • Research the market for identifying new business opportunities.
  • Planning and overseeing new marketing initiatives.
  • Develop creative strategies to retain the clients including interviewing them to take their feedback and incorporate it into the growth plan.
  • Prepare the annual marketing budget and track the expenses against the budget.
  • Develop in-depth knowledge about business development practices, marketing activities, prospective clients and industry trends.
  • Training personnel how to develop strong customer relationships in order to generate high volume of prospective clients and retain them.
  • Supervise the client relationship management database and utilize it to manage customer contacts and mailing lists.
  • Providing insight into product development and competitive positioning.
  • Conducting market research to identify new business opportunities
  • Collaborating with company managements to determine the most viable, cost-effective approach to pursue new business opportunities.
  • Increasing the value of current customers while attracting new ones.
  • To register both movable (motorcycle) & immovable collaterals into RDB Portal on before of the company.
  • To follow up mortgage registration and their approval and update to his/her supervisor
  • Collect all documents required by regulator and verify if they are authentic and upload them into RDB Portal
  • Liaise with Certified Valuers as well as notary officers to identify whether documents shared by clients and our staffs are legally binding.
  • Serve as a liaison person between the Company and RDB Mortgage Registration Unit to enable accelerated service delivery.
  • De-register clients’ collaterals upon receiving loan clearance forms from concerned branch managers or company operation unit
  • Liaise with court bailiff to auction the mortgaged collateral.
  • Request the permit to sale mortgaged collateral (movable & immovable) in case a client defaults.
  • Liaise with Legal department to fully comply with regulatory requirements
  • Perform any other assignments that may be tasked to him/her by immediate supervisor

c. Education

  • Bachelor’s degree in Business Development, business management or administration, finance, accounting, marketing, Economics, International Relations or related field.

d. Requirements – Skills, Knowledge, Abilities – for Business Development Officer

  • Being Rwandan by nationality;
  • Proven experience working in a business administration, sales, marketing role or similar role.
  • Proficiency in all Microsoft Office applications.
  • The ability to travel as needed.
  • The ability to work in a fast-paced environment.
  • Excellent analytical, problem-solving and management skills.
  • Exceptional negotiation and decision-making skills.
  • Effective communication skills
  • Strong business judgement.
  • Detail-oriented.
  • Willing to work under pressure and ready to complete necessary jobs on time 

Salary & Benefits:

  • Competitive salary
  • In-house Medical Insurance covering him/her and legal dependents as company policy
  • Communication allowances as per company policy
  • Monitoring allowance as per company policy
  • Annual Salary Increment as per company policy
  • Festival Allowance as per company policy

e. Application process

Cover Letter included the candidate’s expected salary; Detailed CV; copy of Degree; Work certificates from previous employers; any other document that may prove a candidate’s competency to the post; Copy of ID Card.

Applications should be addressed to the Managing Director of ASA International (RWANDA) Plc located in KIGALI City, GASABO District, Plot No. – 95, NTORA Village, KG 784 St. RUHANGO Cell, Gisozi Sector, Kigali, Rwanda

Online Application to be sent to asarecruitment@asarwanda.rw with subject line mentioning Business Development Officer. Submission of Application should be before 5th April 2024 at 5:00 PM. Please note that only candidates with the needed qualifications and relevant experience will be shortlisted. If you do not hear from us in 2 weeks after the deadline, know that you are not meeting our requirements.

ASA International aims to attract and select a diverse workforce, ensuring equal opportunity to everyone, irrespective of race, age, gender, class, ethnicity, disability, location, and religion. Qualified women are particularly encouraged to apply.

Done at Kigali on 22nd March 2024

Signed and approved by:

Md. Jamilur Rahman Chowdhury

Managing Director,

ASA International (Rwanda) Plc


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