Too Good To Go’s App Has Created a Chicago Neighborhood


Each night time at 8:19, a race begins throughout Chicago to be the primary to seize a coveted merchandise — a $9.99 bag of Eataly pasta. The bag is a shock: Inside might be wrapped skeins of squid ink or spinach pasta, tucked rounds of focaccia, fig jam ravioli, or one thing else — all “cartoonishly good,” in keeping with a buyer acquainted with the frantic course of.

The bag’s contents are completely edible and freshly made, however the clock’s simply previous Eataly’s desired sell-by time, in order that they record the bag on Too Good To Go. The app, which launched in 2015 in Denmark and arrived in 2021 in Chicago (it’s additionally in main cities like New York, Miami, and Seattle) permits supermarkets, bakeries, and eating places to promote baggage of meals in any other case marked to be thrown out, like day-old pastries or misordered entrees. Chicagoans need to be fast with their fingers to order and pay for among the app’s hottest choices. Almost each night time, Eataly’s baggage — which usually retail on the retailer for round $30 — promote out by 8:20 p.m.

App customers want apply to realize skilled standing. Some locals have reserved dozens of luggage from Too Go To Go because it arrived in Chicago, selecting up day by day or weekly baggage and incomes them the title of superuser. The app describes customers as “Meals Waste Warriors,” although not one of the superusers interviewed for this story used that phrase. They’re Chicagoans throughout town, in Tri-Taylor, Uptown, the Loop, and extra. They’re ducking into downtown post-lunch-rush eating places to seize misorders or strolling two miles at midnight to attempt a restaurant’s meals because it closes. Collectively, they’ve saved a whole bunch of luggage price of meals from doubtlessly getting tossed, paying $4 to $15 for every bag.

Based on Too Good To Go’s U.S. Managing Director Chris MacAulay, the contents of every shock bag are alleged to be at the least triple the worth of the asking value; which means a $5 bag ought to include $15 or extra price of pastries. If customers really feel shortchanged, they’ll request a reimbursement. Customers additionally log restaurant rankings within the app.

“If it’s sometimes beneath 4, it’s not price going to,” says Sanket, a superuser and pharmacist. Most superusers keep away from locations so new that they don’t have any rankings, not sure if the luggage could be well worth the funding of time and power, or if the brand new enterprise homeowners perceive how the platform works greatest: “If a spot is nice, they need to be capable of keep near a 5 score,” superuser Felipe says. He, like others, gained’t go to a location beneath 4.5 stars.

Whereas the app can really feel like a bet, hitting a jackpot is memorable. Superuser Sarah as soon as picked up a pastry shock bag from For 5 Espresso within the Loop and acquired greater than she anticipated. “They apparently received the order fallacious and ended up with 100 additional scones and 100 additional muffins” She returned to her workplace with 100 scones and muffins for coworkers. Felipe received a pair full deep-dish and thin-crust pizzas with a shock bag for just a few {dollars} from Nancy’s Pizza in West Loop. “Even with bakery ones, you possibly can simply get like $50 or $60 price of things,” he says.

Most areas on Too Good To Go record one to 3 baggage, with some perishables staying unclaimed for hours (see: Simply Salad areas and Pokiology). Others go quick. Bang Bang Pie, Bonci Pizza, Chicago Well being Meals, or Hooked on Fish all persistently record fabulous baggage worthy of setting an alarm. Persistence is vital right here says superuser Audrey, who saved resetting her cellphone alarms to attain a La Boulangerie & Co. bag. “Each day I’d attempt, and I couldn’t get it for a stable like two weeks. Lastly, it went via, after which I didn’t even just like the bag.”

Although the app offers only some phrases a few bag’s contents (“groceries,” “sides,” “dairy”), superusers have discovered some distributors to be dependable. Uptown’s La Pâtisserie P shock bag is at all times a dozen frozen combined bao, whereas West Loop’s Crave Kabob is a mixture of falafel, rice, and pita. Different areas like Lettuce Entertain You’s Beatrix Market or Provisions Uptown gained’t record baggage as vegetarian, however servers will steadily offer you an choice at pickup to get vegetarian objects to the most effective of their skill.

An iPhone showing the Too Go To Go app.

The app makes use of recreation mechanics to hunt for meal offers.
Too Good To Go

Many Chicagoan superusers congregate on the r/toogoodtogo subreddit to share their experiences. The neighborhood is a good way for customers to see what a brand new place seems like to go to or has served others, like this newly listed River North Circle Okay that gave one Redditor a beef stick that expired in February and a spicy crab roll. “Are you gonna eat fuel station [convenience] retailer ‘sushi’ that’s THREE DAYS previous best-by?” one person writes. “You’re a braver man than I.”

Audrey solely found the facility of Too Good To Go due to TikToks of Chicago bag hauls, the place she may see what eating places she may entry had been promoting. Now, after utilizing the app for years, she writes lengthy, well-researched Reddit posts as /u/Sad_Wolverine_2954: “Let me attempt to assist out different individuals in the identical manner,” she tells herself. Her influencing marketing campaign is engaged on the subreddit, with beneficiant compliments for every of her detailed bag evaluations.

Though inflation and cost-of-living crises have made Too Good To Go appear interesting for its cost-cutting measures, the superusers interviewed didn’t level to their private funds as being their driving motivation. A number of the randomness makes planning low-cost meals tough — you may’t have a balanced dinner in case your shock bag is a bathtub of rice — however the gamble and an opportunity to attempt completely different eating places are sturdy pulls; “it’s form of like a bit quest on daily basis,” Sarah says.

Sanket realized of recent eating places via the app, like Logan Sq. vegan restaurant Kitchen 17. “I’d by no means, in 1,000,000 years, have found a restaurant out wherever it’s.”

For Audrey, the app helped her uncover acai bowls via Deep Purpl baggage. Elodie, one other person, requested for a job software for Dinkel’s Bakery when she picked up her order, and her shock bag’s pastries and low had been so good, she stuffed out the appliance and interviewed with Norm Dinkel himself. The bag instantly led to her working at Dinkel’s entrance of home and as a cake decorator till the bakery closed in April 2022. She nonetheless makes use of the app to find new eating places. “I at all times say that if the leftover meals is even first rate, then the recent meals should be wonderful.”

With new Chicago space companies and baggage being listed on the app on a regular basis, the teachings of superusers might be utilized to a always increasing record of surplus meals choices, or to the various different cities the place Too Good To Go works. Scores, refunds, alarms, Reddit checks, and experimentation are all useful to optimize the app. Superusers weren’t protecting of sharing their favourite ideas or eating places, regardless that it’d imply extra competitors for them to seize baggage. All of them used the others’ classes to hone their tastes, whether or not via phrase of mouth, TikTok evaluations, or Reddit posts, and needed to pay it ahead. Perhaps a few of you studying is likely to be the following era of Chicago superusers.

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