Media publishers to have the ability to cost on “per-article foundation”


Twitter is rolling out a brand new function that may permit media publishers to “cost customers on a per-article foundation,” CEO Elon Musk has mentioned.

Musk tweeted yesterday (April 29) that the transfer must be a “main win-win” for organisations and readers alike.

“Rolling out subsequent month, this platform will permit media publishers to cost customers on a per-article foundation with one click on,” he wrote. “This permits customers who wouldn’t join a month-to-month subscription to pay a better per-article worth for once they need to learn an occasional article. Ought to be a serious win-win for each media orgs & the general public.”

The function would give readers entry to articles for a charge that might in any other case want a subscription to be accessible.

Earlier this week Twitter launched its international Subscription function that permits creators to monetise their content material by charging a month-to-month charge [via Deadline].

“Help content material creators world wide in close to and much away locations!” Musk tweeted. “For a lot of this represents a significant supply of earnings and permits them to place extra time into creating nice content material for you.”

The Tesla and SpaceX CEO added: “All proceeds go to content material creators, we preserve nothing”.

The information follows the choice at Twitter to take away customers’ verified blue ticks except they pay a month-to-month $8 (£6) subscription charge.

Whereas the removing of the legacy-verified checkmarks sparked debates from a number of customers all through the leisure trade, together with Ricky Gervais and Jack Black, in current weeks quite a few excessive profile accounts regained the verification image on their accounts.

This was suspected to be a part of a wider (however unannounced) scheme to revive verification to customers with over a million followers.

Elon Musk
Elon Musk. Credit score: Michael Gonzalez/Getty Photographs

Twitter has since added posthumous blue checks to the accounts of useless celebrities together with Kobe Bryant, Michael JacksonChadwick BosemanChester Bennington and others.

Musk has more and more targeted on his subscription-based providing Twitter Blue since his takeover final October.

Promoting accounted for 90 per cent of Twitter’s income in 2021, however that has solely continued to lower after corporations together with Pfizer and Audi ceased inserting adverts on the social platform.


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