Zack is again.
Have we mentioned that earlier than? Most likely, since that is his FOURTH time visitor posting on The Skinny Confidential. He’s humorous, he’s witty, he’s charming and right this moment he’s right here to inform us about his mentorship expertise with Lauryn.
We love this publish as a result of Zack shares what he realized, however these are issues you are able to do too. No matter your trade, you may take these tangible suggestions and apply them to your personal enterprise, or life for that matter.
With that, let’s welcome Zack again to the weblog.
Working with Lauryn has been such an unimaginable expertise! I’ve mad respect for the The Skinny Confidential empire she’s constructed. When she picked me to be her mentee, I used to be over the moon! However I made positive I labored for it.
I first invited Lauryn on my podcast, #NoFilter with Zack Peter, again in December 2018 to get myself on her radar. Time is efficacious, so slightly than desirous to meet-up for espresso to select somebody’s mind, I desire to ask them on my podcast to make it extra price their whereas. Fortunately her schedule labored out and we hit off immediately.
The next summer time, I invited her again on, however this time together with her husband Michael. (I wished to get on HIS radar to get an in with Pricey Media.) Lauryn appreciated me, adopted me on Instagram, and I’d often have interaction together with her content material to maintain my face on the top-of-mind.
Then in 2021, after I noticed that she opened her mentorship program, I utilized on Instagram. I had a transparent profile image, a catchy deal with (@justplainzack), and knew she’d undoubtedly acknowledge me. That’s clearly a for much longer method of going about it, however my level is: All the time play the lengthy recreation. Don’t simply take into consideration the following step, take into consideration the last word goal and all of the steps in between. Sure, it’s vital to take dangers and transfer quick, however typically constructing a relationship is what actually pays off extra ultimately.
Now, listed below are the six most respected classes I took away from working with Lauryn:
♡ You MUST Present Worth
It’s cute to be cute, however what extra can you provide? For me, I host a podcast that focuses on actuality TV information and “spilling the tea.” So folks now come to me and belief me to offer them the very best and the juiciest tea. I give folks entry to their favourite actuality stars by my interviews, I serve-up nice insider scoop (no low-budget tea!), and I do it in a humorous and enjoyable method.
I’m a fast-talker and have a background in stand-up comedy, so I be sure my tea is to-the-point and entertaining. There are 1,000,000 Instagram accounts that ship information, however MY NEWS is credible and enjoyable. Folks know what to anticipate after they come to me — and it’s all the time a good time. Lauryn all the time jogged my memory to supply my group one thing of worth in every bit of content material I put out. It’s not all about me; it’s about what I can provide YOU.
♡ Hold Up with Social Traits
Simply since you don’t “get TikTok” doesn’t imply you shouldn’t be on it. Google that shit! Research it and get your ass on it if that’s the place your goal demo is. TikTok and Instagram Reels are EVERYTHING proper now. My power lies in doing video content material that may showcase my character and wit.
Lauryn made me do a MINIMUM of 1 Reel/Video per week. That’s main as a result of at present Instagram prioritizes video content material. So it’ll push that content material to the forefront. I now purpose for no less than 4-5 Instagram Reels per week, if not every day. This helped me grown my present’s account @nofilterwithzack from 8K to over 45K followers since I began working with Lauryn. And it’s rising quickly.
All the time research the market and keep on prime of the traits.
Do what works for you. And even if you happen to don’t suppose it really works for you, however it works in your market, then discover a option to MAKE IT be just right for you. Foolish TikTok dances aren’t my factor; however bite-sized tea and commentary undoubtedly work for me.
♡ Have a Clear Name to Motion
When you’ve acquired their consideration, inform them what to do. Hearken to the newest podcast episode to get the complete scoop. Purchase my actuality TV-inspired wine line (bought out, once more! Keep tuned for the relaunch) for a superb buzz whereas watching Actual Housewives. Purchase tickets to my reside exhibits to take the expertise offline and grasp with me IRL.
Whether or not it’s your Instagram captions, your bio, your episode descriptions, or simply the content material of an episode, be sure the call-to-action is CLEAR and EASY in your client. Lauryn taught me that that’ll maximize conversions and ship outcomes.
♡ Play to Your Strengths & Don’t Be Afraid to Present Who You Are
Although my success lied in podcasting, Lauryn was very clear that I wanted to place myself in entrance of the digital camera. She informed me I’ve a definite look and robust character, so lean into that. My hair is a brilliant, icy platinum blonde (and I pay some huge cash for it). I’ve darkish stark eyebrows. I’ve NO FILTER (like my model) with regards to my opinions and I’m not afraid to share them. I’m not afraid to go in opposition to the fray, however I all the time hold it light-hearted.
Discover what your strengths are and play to them. These strengths will set you aside from anybody else on the sector and make you stand-out. Too many individuals analyze the market and attempt to copy what already works for another person. As an alternative, concentrate on what makes you distinctive and be totally unapologetic about it.
♡ COLLAB. COLLAB. COLLAB.
Lauryn is aware of the significance of collaborating with different creators. It helps to carry you each up and amplify your manufacturers. I used to be fortunate sufficient to collab with The Skinny Confidential. I’ve a background in writing, so I used to be capable of provide insights on this weblog – test my posts right here, right here & right here. And I additionally did an Instagram Takeover for @theskinnyconfidential with the HOT MESS ice curler.
These have been two alternatives I used to be very grateful for, because it supplied added publicity for me and my model, whereas additionally giving me a possibility to supply some further worth to the TSC group. Discover folks in your community and provide you with inventive methods to cross-pollinate. It’s the quickest (and most cost-effective) option to develop.
♡ Set Clear Objectives for Your self
And get micro with them. Lauryn had me write out what my targets are, then beneath every objective, define the precise steps I might want to take to get there. After which define extra particular duties I ought to be taking every day to hit every of these metrics.
For instance, I wished to construct a stronger, extra loyal group, which meant I needed to have interaction and work together extra. I responded extra to feedback and DMs (time-blocking is essential right here). I began live-streaming twice every week and would reply to the reside chat. These streams ended up being a few of my hottest content material. I might ballot the viewers, taking questions on IG Tales, and join with them extra. Now I’ve such an unimaginable group round me, referred to as the “Zack Pack” — they usually’re trip or die! So, set your targets and get to work.
I liked attending to work with Lauryn and I’ve feeling this received’t be the final time.
If you would like some scorching insider actuality TV scoop, go comply with @nofilterwithzack and take heed to the #NoFilter with Zack Peter podcast, accessible on all platforms (together with YouTube).
I even have a reality-TV impressed #NoFilter Wine line, accessible in fizzy rosé and fizzy white, packing a punch at 13% ABV, however like I mentioned, we’re bought out. Comply with my IG accounts to remain updated on the relaunch! If you would like a behind-the-scene peek at operating the #NoFilter empire, you will get humorous snippets over at @justplainzack.
x, The Skinny Confidential staff.
+ if you happen to’re into housewives, stalk Dorit’s vogue model right here.
++ and stalk these wellness hacks from Tiffany Hendra.
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