Lacoste and Bandier are teaming up for the game of favor.
Collectively, the French trend model and the New York Metropolis-based ladies’s activewear retailer have created a collaborative activewear assortment that leverages previous and current codes, impressed by Lacoste’s heritage and Bandier’s fashionable American type. The total assortment consists of greater than 100 items.
With a shared DNA on the intersection between trend and health, the connection between the manufacturers started in 2021 when Bandier founder, Jennifer Bandier, realized of Simone de la Chaume, Rene Lacoste’s spouse and a former French golf champion, from the Lacoste inventive workforce on the Roland Garros tennis match. Chaume had been inspirational within the ladies’s lively class for Lacoste through the years and the dialog “planted the seed” for Bandier and Lacoste to associate. The purpose of the partnership is to deliver a brand new fashionable lively providing to ladies within the U.S. impressed by Lacoste’s wealthy historical past.
The Lacoste x Bandier collaboration.
“Once I consider Lacoste, I envision a model that embodies wealthy custom and timeless sophistication in sportswear,” mentioned Bandier. “It has undeniably turn out to be a cornerstone of cultural affect, paying homage to the basic magnificence portrayed by Rob Lowe within the Eighties movie ‘Class’ (a must-see). Over the previous few years, Lacoste has transcended its roots and emerged because the epitome of sport and life-style. The Lacoste x Bandier assortment celebrates the game of favor, fusing trend and health from a French-American perspective.”
Kinds inside the Lacoste x Bandier assortment embrace jewel-toned and jacquard conventional activewear items from leggings and sports activities bras to lifestyle-inspired items together with polos, graphic T-shirts, button-downs and equipment. The marketing campaign, impressed by Paris, has been shot by Quentin de Briey and celebrates friendship whereas exhibiting the essence of a New Yorker seeing Paris by means of a Parisian’s eyes. Featured within the marketing campaign are Joan Smalls and Luna Bijl.
The Lacoste x Bandier limited-edition assortment will turn out to be out there by means of month-to-month drops starting Tuesday by means of Dec. 15 at Lacoste and Bandier retail areas and web sites in addition to with retail companions together with Saks Fifth Avenue, ShopBop, Nordstrom and different choose boutiques. The gathering will retail for $100 to $300 for key items.