1956 Buick Collection 60 Riviera Sedan (prime) and Cadillac Sedan de Ville,
There is no such thing as a denying that the hardtop physique fashion was a triumph of midcentury auto design. Relying on who you ask, the 1949 Buick Roadmaster Riviera coupe was the primary regular-production hardtop of the post-war period. For Normal Motors, issues obtained much more attention-grabbing when their designers turned to sedans.
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For 1955, Normal Motors rolled out its first 4-door hardtops, with an instance in all 5 of the maker’s model lineups.
For these unaware, the hardtop physique fashion is just like an ordinary coupe or sedan, however doesn’t embody the central “B” pillar usually discovered aft of the entrance doorways. The Pillarless look affords a given car an open, ethereal, and unbroken silhouette. The hardtop physique fashion was often provided solely on midline and prime trim ranges of a given mannequin, and usually commanded a worth premium over “pillared” examples.
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Although GM’s 4-door hardtops have been launched for 1955, the maker started promoting the lot in single company advertisements for 1956. It’s attention-grabbing to see Chevrolet, Buick, Pontiac, Oldsmobile, and Cadillac in the identical print advert, it’s additionally actually cool.
Cool, too, is the introduction of recent hardtop trim-level title addendums which, for essentially the most half, have stood the take a look at of time. The 1956 Chevrolet hardtop was generally known as the Bel Air, The Pontiac because the Catalina, the Oldsmobile because the Vacation, the Buick because the Riviera, and the Cadillac because the de Ville.
As famous above, going with the hardtop added to the underside line. Whereas the least-expensive 1956 Chevrolet 4-door sedan began at $1869, going with the hardtop Bel Air would set buyers again at the very least $2068; that’s a hefty 11-percent worth bump.
Although uncommon, GM would often assemble vehicles from all of its divisions for quite a lot of advertisements within the following years, probably to the chagrin of name advertising varieties in search of more-exclusive publicity.
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1956 Normal Motors Hardtop Sedans
1956 Normal Motors Advert
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Favourite Automotive Adverts: 1956 Normal Motors Hardtop Sedans
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1956 Normal Motors Hardtop Sedans